The first step in building your online business is has nothing to do with online or with business for that matter, it has everything to do with you, with self-knowledge. If you want to make money online you have to find your perfect niche, that’s the key. The bad news is that all the good niches are already taken, the great news is that a “good niche” and “your perfect niche” is not quite the same thing. Your perfect niche is at the intersection of three major areas: what you like to do, what you know to do and what people want … this is your sweet spot.